Drometra Spaces pilot privacy notice

Last update: 7 October 2026
Version: 1.0
To whom it applies: Stores interested in the pilot and people who visit a participating store

In summary

Spaces is recruiting pilots. Today no store is in operation.
The video is processed on the premises and discarded there. It does not leave the store.
No facial recognition and no follow-up from day to day.
Drometra only receives aggregate counts every 15 minutes, and only when there were enough people.
The store is the controller and must provide notice with visible signs. Each pilot is reviewed against Law 21,719 before it begins.

This summary guides the reading and does not replace the text of the document.

01Product status

Pilot recruiting

Drometra Spaces is a product in design. We are selecting stores for a pilot and do not yet process images from any premises. This notice sets out the design commitments that will govern the pilot; before it starts, it will be completed with the details of the equipment, the models, and the periods for each case.

02What Spaces does

Spaces estimates which areas of a store receive the most attention. It uses the security cameras the store already has and a three-dimensional model of the premises, built from a recording of a walk through the aisles. A device installed on the premises detects body keypoints of each person in the frame, estimates where they are looking, and translates that into seconds of attention per shelf.

03Design commitments

Local processing: images are processed on a device inside the store and the video is discarded there. Drometra does not receive video or photographs of people.
No identification: there is no facial recognition or biometric data to identify anyone. Age, gender, emotions, and other traits are not estimated.
No tracking: each path is forgotten when the person leaves the frame, and no one is tracked from one day to the next.
Aggregates only: Drometra receives counts and seconds per shelf in 15-minute intervals, and only when enough people were present in that interval that the data cannot single out a person.
Recording of the premises: the recording for the three-dimensional model is made with the premises closed to the public or avoiding capturing people.

04Who is responsible

The store is the controller of the images from its cameras and decides to use Spaces. DROMETRA SpA acts as processor and processes the data only on the store's behalf, under a contract that includes a Spaces-specific clause. The store must inform those who enter through visible signs at the entrance and in the covered areas, with a means of contact for exercising rights.

If a pilot cross-references shelf attention with the store's sales data, the cross-reference is made with aggregated data and never with data on individual shoppers.

05Legal review before each pilot

Before starting each pilot, we review with the store the lawful basis, the content of the signs, the retention periods for the aggregates, and any impact assessment required under Law 21,719, in force since December 1, 2026.

Ley 21.719 · High-risk data processing

It requires assessing the impact on data protection before any processing that, due to its nature, scope, or technology, may create a high risk to the rights of data subjects, such as the systematic monitoring of publicly accessible spaces.

Official text of the rule

06Rights of store visitors

Since Spaces does not identify people or retain images, there will normally be no data associated with you to provide or delete. You may nonetheless ask the store or write to [email protected]; we will tell you what is processed at that store and forward your request to the store when appropriate.

Status of this document

Text prepared by Drometra and pending review by external legal advice before its final publication. Its structure and content were built on the current Chilean legislation and on Law 21.719, which has been in force since 1 December 2026. It does not constitute legal advice for third parties.